USG New Brand Identity

**This is a sponsored post - Tales of Mommyhood's Disclosure Policy**

USG Corporation recently announced it's new corporate brand identity and tag line: It's Your World. Build It.

USG and Canadian Subsidiary CGC Inc. are launching this new identity by signing on for a four year sponsorship with US Olympic and Paralympic teams and Canadian Olympic Teams.



The core values USG holds are —integrity, service, innovation, diversity, safety, efficiency and quality
— these are shown in the Olympic and Paralympic Movements as well, which makes a great match for the organizations.

Part of the sponsorship will include donating materials for the new High-Performance Center at the Colorado Springs Olympic Training Center (slated to open early 2014)  The agreement also includes sponsorship of the teams competing in the 2014 Olympic and Paralympic winter games in Sochi, Russia. 2015 Pan/Parapan American Games in Toronto and the 016 Olympic and Paralmpic Games in Rio de Janeiro.

Below are some of the athlets that will be receiving sponsorship for the upcoming Winter Games in Sochi, Russia

United States athletes:

 Alana Nichols (Alpine Skiing and Wheelchair Basketball), three-time U.S. 

Paralympian and five-time Paralympic medalist

 Billy Demong (Nordic Combined), four-time U.S. Olympian and two-time Olympic 

medalist

 Monique Lamoureaux (Ice Hockey), Vancouver 2010 Olympic Winter Games 

silver medalist

 Jocelyn Lamoureaux (Ice Hockey), Vancouver 2010 Olympic Winter Games 

silver medalist

 Rico Roman (Sled Hockey), Sochi 2014 Paralympic hopeful

 Seth Wescott (Snowboard Cross), two-time U.S. Olympian and two-time Olympic 

gold medalist 

Canadian athletes:

 Duncan Keith (Ice Hockey), Vancouver 2010 Olympic Winter Games gold 

medalist

 Tessa Bonhomme (Ice Hockey), Vancouver 2010 Olympic Winter Games gold 

medalist