Today only you can get 20x optimum points when you spend $50 or more (on almost anything) in the store! I went this morning, and between price matching (my local SD$1.00 off coupon for pinesol which was on sale as well! Huggies diapers on sale for $17.99 with a $2.00 off coupon.
My total coupons were valued at $8.99; PM savings of $10.00 and almost everything I bought was on sale! It was great way to help save up my points.
I accumulate them (mostly on 20x point days) and then use them for a double redemption day around Christmas - this is how I fill the stockings in our house!
If you don't have an optimum card you should look into getting one!